Success Story

Archy the Rabbit

Program-Ace crafted an interactive augmented reality application for kids, where they can play with a cartoon rabbit

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Archy the Rabbit

Project snapshot

Client
Program-Ace (R&D / proprietary project)
Industry
Entertainment and education
Platform
Mobile AR and HoloLens MR
Technology
Unity 3D, Vuforia

Overview

Archy the Rabbit is a showcase application Program-Ace built to demonstrate its AR and mixed reality capabilities, delivering a playful visual experience to smartphone, tablet, and Microsoft HoloLens users. It was a research and development project designed to prove the potential of augmented and mixed reality for education, media and entertainment, FMCG, and retail, while widening the team's expertise in emerging technology.

The challenge

Explore the new AR and Microsoft HoloLens technological landscape and its pitfalls as Program-Ace's first proprietary AR/MR development.
Research which industries and use cases could benefit most from AR/MR applications and validate market readiness.
Build a fully-functioning showcase app to let potential clients explore the team's capabilities and support entry into new AR/MR markets.

Approach and Solution

Program-Ace built Archy the Rabbit in Unity 3D with Vuforia marker recognition for AR, plus a more immersive HoloLens version, and extended it with:

Marker-based AR mode where the camera reveals a 3D animated rabbit over the real-world scene
HoloLens mixed reality mode placing Archy directly into the user's physical room using environment understanding sensors
Ability to view the 3D model and animations from any angle, plus an educational tutorial for new users
Voice control as an alternative to navigating through the UI
Custom shaders and HoloToolKit-based gaze and gesture recognition so Archy can look at and follow the user
Technology and approach

Technology Stack

A team of two developers, two artists, one animator, and one QA specialist delivered the iOS, Android, and Microsoft HoloLens versions in four months, built on Unity 3D with Vuforia and the HoloToolkit.
Unity
Unity
Vuforia
Vuforia
Visual Studio
Visual Studio
HoloToolkit
HoloToolkit
OpenCV
OpenCV
Autodesk Maya
Autodesk Maya

Value Delivered

The application has completed its every goal and helped us successfully enter this top-notch technology market.

It was downloaded more than 5,000 times in the App Store without any marketing effort;
This application helped us to develop a new technology expertise, update our knowledge base, and train our developers;
We obtained several new clients for augmented and virtual reality projects, as we had ARchy to showcase our expertise;
Having established our AR and MR expertise thanks to this R&D project, we became one of the top AR/VR developers according to Clutch;
We explored the augmented and mixed reality market potential and developed an effective marketing strategy for this business direction.

Services and expertise used

Augmented reality development

AR applications and marker-based experiences built for entertainment, retail, and education.

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Mixed reality development

HoloLens and mixed reality solutions that blend holographic content with the physical environment.

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Custom software development

Cross-platform tools built around your business and your customers' needs.

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