Exterior Architectural Application
During last years, professionals working in the field of architecture and urban design have faced the issue of “plastic look” in typical architectural 3D visualizations.
Companies dealing with the tasks of architectural visualization (developers, designers, investors, city planners, etc.) are often confronting the issue of realistic impression in their output products. There are a lot of organizational and technical tools, which allow to reach better quality: using of high-end hardware and software, search for skilled modeler team, involvement of professional art-experts and so on. As the result one can get a pretty attractive and professionally looking 3D-world.
Nevertheless, in the prevailing majority of cases, some significant element of the overall feeling is still missing. We call it “vitality” of presentation. What is meant?
If you will take a look at the profile market, you may note very soon that major part of all visualizations look pretty much as made in the same style. It is common rule to portray a sunny day with good weather, “dead” empty buildings, cloned new cars on the streets and perfectly cleaned walkways in “shining” surrounding. In the night mode, you'll probably see snazzy lighting of the buildings and peaceful streets under the same unclouded sky. The idea behind such practice is clear: to create an ideal district, where the viewer will immediately wish to settle down. Typical advertising style, isn't it?
Thus, what we usually get is some kind of perfect “Barbie town”, which looks too good to be true. But spotless cleanness or faultless order on the street does not make us to believe the picture we see. World around us looks a bit different – with all it details, interactions and signs of being involved into our everyday life!
In distinction to other colleagues in the branch, our approach foresees making of one step forward – by emphasizing the realistic advantages of presented environment (and not just the questionable beauty of “plastic” architecture).
So, what do we offer?
Having a solid background in game development and interactive entertainment industry, we have decided to unite the drive of real-time videogame-engine with top-quality of industrial 3D solutions. Shadows, reflections in the windows, movements of leaves on the trees or announcements written on the walls of a shop).
An important role is dedicated also to the lighting. As the picture generation is handled by the professional 3D-engine, we have all the tools needed even for the geographically correct representation of certain location (proper Sun-lighting at specific latitude and longitude and given season and time of the day). What we create is not simply models and visualizations – we build the complete 3D-world!
The other key word is interactivity. Exterior Architectural Application (EAA) made by Program-Ace enables not only simple the pre-defined demo-walk with single “view” option. It is rather a free-flight through the whole district.
All those features allow you to virtually dive into the atmosphere of the city and even feel yourself as a part of it. We are trying to make the architecture to look on the screen in a very similar way to the one you will one day see in a non-computer simulated environment!
What are the key advantages of such approach?
- Comprehensive details. Our demos are build on top-notch technologies and profile in-house tools (such as next-gen level Ace3D Engine 3.0 and its specialized modules for architectural modeling). This allows to reach higher quality parameters than ones of most other engines currently present on a profile market.
- More realistic impression. Plastic architecture does not exist in this world anyway!
- “Believable” atmosphere which the user will easily accept as the one created for him (personally!), and not for some magic prince from the fairy tale. And when he will able to imagine himself inside this future world, he will far more likely meet positive decision regarding the project.
- Interactivity and freedom of movement allows to make a demonstration more fascinating and attracting – as it happens in the case of really interesting game!
Of course, we can't guarantee that your projects will hit record sales only because of the new approach to their visualization. But it surely can open new horizons for your business – and will also contribute to cutting of time budgets and overall costs of your developments.
Different solutions currently present on the market are actually targeted at different types of requirements and expectations. We consider our offer to suit best those groups of professionals working on the real estate and architectural market which are looking for the highest possible quality of visualizations and “vital” interactivity of their demonstrations.
Hoping to have awaken your interest, we are glad to invite you to really test, what this story was all about! Please take a minute to download first version of our Ace Arch Demo and get your personal opinion about potential of new tools for architectural visualization, modeling and presentations.
Learn more about Ace Arch Demo >>>>
Questions, suggestions or ideas? We will be glad to assist you with additional information or direct consultations!
Program-Ace: Inviting you to the world of new possibilities!